In case you’ve been living under a rock, BGO Entertainment and Paris Hilton signed an agreement back in April for the American socialite to be the star of their new TV campaign in the UK. The social media superstar boasts 13.4 million followers on Twitter, close to 7 million likes on Facebook and has 4.7 million followers on Instagram. It follows the addition of another social media magnet, Dan Bilzerian (also known as the King of Instagram with more than 10 million followers), who joined Verne Troyer back in November on another successful campaign for BGO. The new commercial was shot in Los Angeles at The W Hotel.
Verne Troyer is having a nightmare
In the spot, which at the time of this writing had already amassed more than 636,000 views on YouTube, we see Verne Troyer return from a well-deserved holiday only to discover that someone has taken over his casino. If that wasn’t enough, someone painted the entire casino floor in neon pink, while the casino bouncers are in neon-ridiculous jackets. Soon he discovers that Paris Hilton is behind the decks, spinning some cheesy music and giving away free spins to everyone. Then we see Verne wake up from his horrible nightmare and be right in the middle of a job interview for the Assistant Boss vacancy. Paris Hilton asks “So Boss, am I your new assistant”? The spot ends with Verne saying the line “Bleep no, am the Boss at bgo.com, come and beat me.”
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