Last week I reported on the popularity of Twitter amongst the leading UK bingo sites, and now following the news that Wonder Bingo has shut down its operations, at least as a stand-alone website that was utilizing a number of social elements that are found on social networking websites like Facebook, I took the time to see which websites have the most Facebook Likes. Once again, these are just numbers, or Likes if you will, and they don’t mean that they equate to brand engagement.
A number of reasons might lead a player to Like their bingo website, it usually involves a free bingo bonus or entry into a competition, but I can only assume that Mecca Bingo’s Facebook page is leading the way with 38,153 Likes because of their land based bingo halls and clubs. A closer look on their Facebook page reveals that players can Like their Aberdeen, Bridgewater and St Helens clubs, along with the Halifax hall as well as the Mecca Bingo website. In second place is the perennial bingo room of Foxy Bingo with 21,003 Likes, which is followed by the Costa Bingo website with 18,691 Likes.
It was a bit of a surprise to see one of the newest bingo sites on the internet at number four, as Robin Hood Bingo has managed to earn 13,060 Likes. This is most likely attributed to the 3 million free coins they gave away when the site was launched back in February, once again illustrating that freebies work wonders with social websites. Gala Bingo with their new website follows closely with 12,996 Likes, while Jackpotjoy Bingo and Wink Bingo are in sixth and seventh place with 10,676 and 8,452 Likes respectively.
Another bingo room that makes it into the top ten at number eight with little fanfare, is William Hill Bingo that has established 6,655 Likes, while another newcomer is at number nine, as X Bingo has accumulated 6,498 Likes. Rounding the top ten is Paddy Power Bingo with 5,098 Likes. The biggest question here is whether bingo sites are capturing the attention of their social media fans and whether they deliver interaction between the brand and the player.