I wouldn’t call this just a trend, but I will go as far as calling it an epidemic, as more new bingo sites are using TV commercials as their preferred medium to pin point and grab their target audience. Robin Hood Bingo has unveiled a new 30 second spot that was launched this week and composes the next chapter of the bingo site’s campaign promoting their new deposit bingo bonus offer of £25 free play on a minimum £10 deposit.

The new TV spot will air across a number of UK channels both in primetime and in early afternoon, since that is the time most women catch up with their favourite soap operas. A recent study did show that 42% of British women over the age of 45 are gamers, with 63% of them saying that they play in order to pass the time.

Robin Hood Bingo decided to go down the unconventional way when it came to producing the commercial, as they made no use of any bingo balls or bingo callers in their new advert, but they did decided to go with the actual theme of the website. Robin Hood and two maids are the main attraction of the advert taking place in a forest, as Robin Hood invites the maids to join him at Robin Hood Bingo to receive free bingo coins every day and a free £25 bonus when they make at least a £10 first deposit. Truth be told, the commercial does fail to mention that the £25 free play offer is only valid once on a player’s first deposit.