ITV have signed the popular daytime TV host Alan Titchmarsh, considered the king of gardening makeovers and described by many housewives as ‘the thinking woman’s crumpet’ to a two year broadcasting and licensing deal. Now, Wonder Bingo has decided to join them and be a part of it by becoming the sponsors of the Alan Titchmarsh show. A massive TV campaign is set to go live later this October in order to support this new deal that is set to bring more awareness to Wonder Bingo amongst the female demographic that will be watching the TV show at 3pm.
Alan Titchmarsh came into the public spotlight when he used to host BBC’s Gardening World and Ground Force; both of which were huge rating hits for the BBC. With over 40 gardening books under his belt, Alan has also become a successful novelist and has twice been named Gardening writer of the year.
Jacob Fuller, President of Wonder Bingo is extremely thrilled about sponsoring The Alan Titchmarsh show and he explains: “Wonder Bingo are looking forward to a marvellous partnership with STV and what a great opportunity this is for us to find a property which fits in with our brand values and positioning.”
Wonder Bingo are going out of their way to celebrate this fantastic deal and they will be giving viewers of the show the chance to win £1,000 in real cash. This bingo promotion will be heavily promoted during the brand new Wonder Bingo TV advert and will also be placed on trailers around the Alan Titchmarsh show.
“I’m delighted that Wonder Bingo has come on board as broadcast sponsor of The Alan Titchmarsh Show on STV this autumn, there is a fabulous line-up of guests and the features are both engaging and entertaining which is a great fit with the Wonder Bingo brand” commented Kelly Bredin, Head of Sponsoring at STV.
Wonder Bingo operates on a standalone and state of the art software platform that allows their members to play online bingo in a secure environment as all their chat rooms are fully moderated by professional chat masters. With the bingo site featuring a lot of facebook applications, Wonder Bingo has managed to merge the community game of bingo and taken it to a whole new playing field.