Over the last five years or so, a number of UK online bingo sites have shifted part of their marketing budget from the traditional online and offline advertising channels to the more efficient and creative, but at the same time very expensive channel of sponsoring existing or new television shows. This has become a constant habit for ITV who have grabbed the new bingo site of X Bingo as the sponsors of their new game show The Chase, which is hosted by Bradley Walsh.

Previously, ITV has teamed up with more established UK bingo sites to sponsor their shows, including William Hill Bingo sponsoring Spin Star, also fronted by Bradley Walsh, Tombola Bingo continues to be associated with Emmerdale and RedBus Bingo keeps on being the proud sponsor of All Star Family Fortunes on ITV1. These deals might be quite expensive but with millions of eyeballs watching these shows on a weekly basis, it is the perfect channel for bingo sites to get their message across and showcase their new promotions.

In the case of X Bingo, this is the perfect opportunity to show off their new proprietary bingo software which allows their members to have a unique experience that they will not be able to find on any other site. In addition, X Bingo has increased their first deposit bonus to a massive 300% while all new players can also benefit by claiming a £5 free no deposit required bonus on registration. Lastly, another great incentive for existing players, the refer a friend scheme now pays £20 per depositing referred friend instead of the usual £10 bonus.

In another piece of news, X Bingo have decided to shift their guaranteed jackpots that used to play every night from 9pm to the new time of 8pm. The prizes for these must go jackpot games range from £250 up to £1,000 but ticket prices are fixed at 10 pence.

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