Paddy Power Bingo has just launched their new TV campaign across the UK and Ireland, and in order to celebrate the fact they have decided to give away a brand new FIAT 500. If you have yet to watch the new spot on your television during a soap commercial break, then all we can say it involves a huge metal pink pigeon that emits pink goo on unsuspected people for good luck. The advert was created by Crispin Porter & Bogusky London and was cleverly directed by Big Red Button through Moxie Pictures.
Now that Paddy’s Lucky Pigeon has landed, the bingo site is giving their members the opportunity to drive away in a shiny FIAT 500. Paddy’s bingo team have filled up the car with colourful bingo balls and now they ask their members to guess how many balls it took to fill up the car. All Paddy Power Bingo members can participate free of charge by clicking on the ‘Opt In’ button and then entering their guess. Obviously the chances of getting it right the first time around are pretty slim, that is why Paddy Power has decided to make things a lot more interesting.
Every time a member wagers £10 worth of cash on bingo games or £50 on side games, Paddy will increase the range of their guess by 2. So for example, if someone guessed 2,000 balls, Paddy will increase the range to 1,999 – 2,001. Members will have the chance to increase their range for as long as they keep meeting the wagering requirements. The prize draw for the car will take place on Monday June 2, while seven runners up will get to enjoy a 2 night stay for 4 people at a UK resort, including Alton Towers and LEGOLAND with £250 in spending money.