Well, that didn’t last long. It was only back in early January 2013 that we revealed the new multi-million pound TV commercial Foxy Bingo launched across numerous terrestrial channels in conjunction with their new shop The Biscuit Agency. Fast forward six months, and Foxy Bingo is looking for a new agency to handle their advertising account, once again believed to be worth at least a couple of million pounds.
The bingo site had decided to approach agencies directly in order to provide their credentials, as opposed to hiring a consultant to run the review. Is still unclear if incumbent creative agency and production company, The Biscuit Agency has been invited to defend the account. Foxy Bingo has previously worked with them on numerous TV commercials since 2009.
The current 30 second advert focuses on fans of the website, instead of the mascot and promotes Foxy Bingo’s Prize Bus. The advert is set to continue throughout 2013, and based on last week’s ads with the highest recall, conducted between June 6th -10th 2013, is tied at number six. The Isobel produced advert for Jackpot Joy continues to go strong, coming in at number two for the week.